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Latest Computer Technology

Surfing the Tech Industry Wave

As the iPad launches to a fanfare of media trumpets and public anticipation, with sales hitting 1 million a month since its US debut two months ago, there’s little doubt about the continuing growth of the tech industry. Many of these products are manufactured outside of the UK, but their lauded launch onto the national market has spawned a spike in sales and marketing jobs in the tech and IT sector, whilst the developments they offer are guaranteed to influence future business communication and strategy. Here are the key developments shaping the new face of business:
Post, tweet, share – it’s all about social
With the rise of web 2.0 the world has witnessed a revolution in communications – spearheaded by social media sites such as Facebook, Twitter, LinkedIn, Flickr, MySpace etc. But far from simple ‘share’ tools, they provide incredible means with which to engage with customers in real-time, offering a means to track brand and sentiment, deliver customer service and assess competitors.
Whenever, wherever – the world’s gone mobile
The mobile has undergone one of the biggest technological transformations of the past 25 years – from costing the earth and weighing a tonne, to being universal, tiny and allowing users to surf the web, check email, take photographs, record audio and movie files on the move, alongside simply making calls; a development that has seen the traditional ‘office’ extend beyond physical buildings, allowing ‘on the road’ sales execs to both communicate and secure contracts in the palm of their hand.
Smart innovation – getting clever with apps
With the launch of web 2.0 and mobile devices, came the surge of apps developed by businesses and marketers to promote service, brand and identity. In just six weeks since the iPad launch 35 million apps had been downloaded, in fact as Facebook has consistently ranked as most popular app for smart phones the smart money would be on a mobile compatible Facebook app no doubt?
Viva la revolution – content is king
Open-source and self-publishing online models have led to a revolution in content – meaning that production costs and skills required for creation have been greatly reduced. As communication mediums diversify to encompass video and audio, so must the sales model – utilizing key sites and functionality for promotion such as YouTube and AudioBoo.
The global market place – successful, online sales strategies
With the rise of online identity and constantly developing communications the need to adapt marketing is essential – at the end of 2009, internet UK ad spend generated A�1.75bn pounds and accounted for 23.5% of all advertising spend, compared to 21.9% for television, 18.5% for press display and 11.5% for direct mail. Traditional advertising and marketing models have had to change rapidly to keep up with developments in communication and these days a social media or SEO campaign should be at the heart of any marketer’s strategy.…

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Technology Articles

New Developments in the Transcriptions Industry

Speech Recognition Technology is one of the developments that simply won’t stop speaking to the imagination. Complete interaction between objects and users has been a feature in many science-fiction movies, and its possible applications are truly exciting. Whether it is giving commands to any electronic object or dictating long speeches that get transcribed instantly, speech recognition has the potential to make life a lot easier.
While the technology has been around for over 2 decades, its development has reached a plateau since the late 90s. Google Search by Voice and Siri has certainly made the technology more popular, but its accuracy levels have not changed much over the past few years. Research indicates that speech recognition accuracy levels skyrocketed from 48% to 81% in 1995 and 1999-2001 respectively, to stagnate since.
Of course an accuracy level of 81% is still incredible and will suffice in many applications, but what happens when you start replacing transcription services with speech recognition technology?
Unfortunately the accuracy levels are simply not up to par with current audio transcriptions. While speech recognition can go a great way in dictating instructions and emails, the process of providing academic, conference call, or even market research transcriptions is simply out of its league. Traditional transcription providers put transcripts through a series of proofing and quality control processes, to ensure a level of accuracy that speech recognition can’t match. When it comes to captioning and typing out transcripts, it appears speech recognition is not the stand-alone solution that can go without re-editing from a trained transcriptionist.
The voice related technology does have its proponents in the transcription industry and many consumers have already adopted it. One often cited benefit for transcription users is the potential cost reduction. Unfortunately many people underestimate the implementation costs and fail to oversee that many of the transcribed documents still need extensive re-editing and proofing to ensure the quality of the transcript. It is true that in theory you may reduce labor costs but in practice you will find that you’re nowhere near your target productivity level and cost savings.
Speech recognition presents some great potential applications and has certainly drawn enough attention in the past few years. It does look however like its accuracy development has hit a wall., it is currently far from being sophisticated enough to completely replace human operators, and unless this changes, the technology is not a viable substitute for transcription services.…

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Recent Technology News

How Copyright Protection Works in the IPR and Entertainment Industry

Copyright is a term describing laws to reserve the rights of creative works to their original creators, or subsequent legal owners, for a specific period of time. A copyright is not the same thing as an industrial patent, which protects inventions and designs of tangible physical objects. Copyrights are instead related to intellectual property-music, books, art works, movies and films, and technology like computer software and databases. IPR insurance provides the copyright owner with the resources needed to take action against unauthorized use of intellectual property and receive compensation.
What’s Covered
Copyright laws typically grant the author or creator-or another party who legally holds the rights to the creation-the legal right to either permit or prohibit particular acts involving his or her unique work. These include: Reproduction in any media that might be applicable such as print or sound recordings, distribution of copies for sale or free, and performance, broadcasting or any other dissemination in a public media. Translation into additional languages and conversion or adaptation into some other genre -adapting a book into a Broadway play, for instance-is also limited by the copyright holder.
Limitations
Copyright laws in the entertainment industry incorporate limitations that allow for use of creative expression without fulfilling the usual procedures to gain rights or compensate the creator. Often, if a creative work is not written down or formally recorded in some manner-certain dance choreography, for example-its use may not be restricted by copyright. Another example of copyright limitation would be governmental decisions, transcripts of legal texts and other official documents. These are generally open to free use by anyone.
Free and Not-So-Free Use
Free use is another copyright limitation, which allows use of creative work in the entertainment industry without authorization by the copyright owner or compensation to the copyright owner. Free use typically applies to scenarios where reasonably small portions of a larger work are excerpted or quoted and the name of the original creator of the work is properly included in mention. Free use also extends to using portions of a creative work for the purpose of education or for use in news reporting. If a copyrighted work falls under the category of a non-voluntary license, the portion of work may still be used without specific authorization; however, the holder of the copyright must be compensated. This is another scenario in which the resources of IPR insurance could be critical to receiving payment for copyright violation-particularly for the smaller, individual player in the entertainment industry who may not possess the assets or clout to pursue violations without insurance backing.
Copyright Duration
No copyright lasts forever. A copyright is valid for a specific span of time during which the rights of the copyright owner are fully enforceable under the law. Generally, the beginning of the copyright is considered to be the moment the work has been created or placed in some permanent form such as written down, recorded or photographed or filmed. Copyright laws are designed so the copyright will outlive its original owner by some period of time so that his or her heirs may benefit from the original creator’s work. In the United States and the European Union, for example, the laws state that the copyright of works of creative and entertainment arts remain viable for 70 years following the death of the original creator.
IPR insurance is a valuable complement to the array of copyright laws that protect creators in the entertainment industry. It provides the assets and security to allow parties of all sizes to compete on a level playing field in the enforcement of copyright laws and obtain just, proper compensation when they are violated.…

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